Diversity Washing and its Variants

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DEI
September 2, 2024

Diversity washing refers to superficial or insincere efforts to appear more diverse without making meaningful changes.

1. Colour Washing: Misrepresenting the diversity of an organization by focusing on a few token individuals of color while avoiding deeper issues of racial equity.

2. Rainbow Washing: Refers to corporations that publicly support LGBTQ+ rights (e.g., changing logos during Pride Month) without implementing genuine policies that support this community.

3. Inclusivity Washing: Promoting an image of being inclusive and equitable without actually providing inclusive work environments or opportunities for underrepresented groups.

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